Literary Cauldron

Dell has entered the the reality-show craze. As the technology sponsor for A&E's We Mean Business, Dell helps turn around failing small businesses with advice, new systems and a whole lotta drama.

At GSD&M, AD Kathy Neely and I were tasked with concepting a banner campaign that featured the University's illustrated poster designs. We sold in a full campaign, plus a mini site to continue that good ol' Aggieland experience. Experience Aggieland mini site:

Acura's attitude-heavy sporty coupe enjoys a redesign and a mini site.

Focus groups revealed that Acura was perceived as nothing more than a pricey Honda. So AD Dylan Schwartz and I pitched the idea of a branding site to our Acura clients. We explored a handful of concepts and settled on the theme of inspiration, likening history's great discoveries and minds to Acura's industry-first innovations.