Literary Cauldron

Flower purists prefer the farmer’s market to flower shops because they can get a hefty bunch of, say, lisianthus, without the filler material. And they prefer buds to full blooms because the former means the flowers will live longer. And looks better. And this is precisely what Flowerbud offered when it entered the market. Fresh-cut flowers direct from the grower, in bud form, sans the baby’s breath. With next-day shipping included. Brilliant! I’m a regular customer still.

I wrote and helped maintain copy for this site, promo emails, direct mail and banners between 1999 and 2001.